Competitive Strategy and Business Performance. A Case in the German Clothing Industry 124 Erstdruck einer ersten Sammlung von

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Competitive Strategy and Business Performance. A Case in the German Clothing Industry 124 Erstdruck einer ersten Sammlung vonSeminar paper from the year 1999 in the subject Business economics General, grade: 1,0, Berlin School of Economics, course: Competitive Strategy and Business Perfomance, language: English, abstract: The clothing market environment is characterised by strong competition, low demand and declining margins. As prices deflate, many manufacturers are producing premium products. The present paper analyses the German clothing company JIL SANDER AG, which is